Nurses have direct and increasing authority and influence regarding purchasing decisions.

For instance, Advanced Practice Nurses are responsible annually for prescribing over $50 billion of medications, having over 600 million patient visits and administering over 32 million anesthetics. Many purchasing decisions of medical devices are made by, or influenced by, nurses.

They are the sole healthcare providers in the majority of rural hospitals, are responsible for patient feedback on medical devices and medications, have final prescription approval in many hospitals, sit on Purchasing Boards and help develop formularies.

RNsights enables our Corporate Clients to reach those nurses who are critical to the success of their business.

Our communities of specialized nurses and our ability to collect relevant data – such as specialty, geography, years of service, gender, name of practice and whether their patents are in-patient or out-patient – enables us to provide cost-effective market research and product promotion solutions. Solutions and capabilities include: posts, sponsorships, surveys, focus groups, advisory panels, discussion analysis, showcase business page and custom reports.

The benefits of conducting online research and promotion include engagement running longer than face-to-face meetings, feedback tends to be less biased, Corporate Clients are able to target their audience and tailor their message while reaching thousands of decision makers real-time, and it is cost effective as recruiting, travel and hosting expenses are eliminated. In addition, Corporate Clients can measure effectiveness with analytics such as tracking hits, visitors and action taken.